Flexible Packaging Solutions
Flexible packaging gives businesses a versatile way to protect products, strengthen branding and improve shelf appeal. From custom printed pouches and stand-up pouches to roll stock and specialty packaging materials, flexible packaging solutions can be tailored to your product, production requirements and distribution needs.
FOCUSales provides custom flexible packaging solutions for food and beverage, cosmetics, personal care, pet products, nutraceuticals and other commercial applications. With options for materials, barrier properties, sizes, closures and custom printing, we can help you find packaging that performs as well as it looks.
What Is Flexible Packaging?
Flexible packaging is a dynamic solution that uses non-rigid materials to package and protect products. According to the Flexible Packaging Association, this type of packaging should readily change shape when filled with a product.
Examples of flexible packaging include roll stock, stand-up pouches, bags, sachets, stick packs, films, and more. The flexible packaging materials can be made from plastic film, paper, or foil. Some packing structures combine two or more materials for added protection, durability, and convenience.
Custom Flexible Packaging Options
Available as formed and unformed configurations, flexible packaging is dynamic and customizable to fit specific needs. Formed packaging lets you fill and seal the product in-house, while unformed products come in rolls that you send to a co-packer for formation, filling, and sealing.
Because the flexible packaging material is pliable, it can come in various customizable flexible pouches and styles, including:
- Printed Pouches: preformed, heat-sealed packets printed with product and brand information to bolster your marketing efforts
- Stand-Up Pouches: brandable bags designed to stand upright. They come in various sizes and sealing options, such as pour spouts, sliders, and zippers.
- Sachets: flat, single-use packets commonly used in the pharmaceutical and personal care industry, though they are also ideal for distributing samples at trade fairs. They consist of layered packaging materials.
- Printed Roll Stock: unformed sheets of pouch material preprinted with your branding information. The sheets are bundled into rolls for easy handling as you send them to your contract packer, where they’re formed, filled with products, and sealed.
- Stock Bags: formed, blank pouches that you can use as-is or brand with labels for marketing purposes.
- Custom Packaging Roll Stock: In addition to bearing your company’s branding, these unformed roll stocks can be customized for chemical resistance, puncture resistance, high barrier, or other special requirements.
Flexible Packaging Materials
At FOCUSales, some of our popular flexible packaging products include:
- Stand-Up Pouches: Colorful, sleek, and versatile stand-up pouches are ideal packaging solutions for food and non-food products alike. The bottom gusset on stand-up bags allows your products to stand on the shelf and catch consumer attention. Solid, powder or liquid products won’t leak, spill, or prematurely lose their freshness in these pouches.
- Flat Pouches: Made from premium-grade films, flat pouches are an attractive way to present your product to the market. These pouches feature clean, crisp images and vibrant colors. Flat pouches are an ideal packing solution for single-serve products.
- Side-Gusseted Pouches: Side-gusseted pouches feature gussets on both sides and a seal at the top, allowing them to stand on a flat bottom. These pouches square out when full to maximize storage space and facilitate easy display. They’re popular with packaging tea, coffee, and cereal.
- Roll Stock: Roll stocks are an incredible way to customize your packaging and branding efforts. These sheets are printed on premium-grade films and branded using superior digital printing technology. Branded roll stocks allow you to create various packaging products at a great price point.
Flexible Packaging for Food, Beverage & Other Industries
Flexible packaging materials are crucial in any business that can benefit from innovative packaging. Here are some of the popular types of flexible packaging in select industries.
- Food & Beverage: Sachets, pouches, roll stock, custom printed bags
- Cosmetics: Flat sample bags for foundation, concealer, lotion, and cleanser; resealable packages for wipes, makeup removers, and cotton pads
- Personal Care: Single-use flat pouches for medicine; sample bags for personal products
- Household Cleaning: Single-use flat packets for detergent and cleaning powders
Flexible Packaging Applications
Flexible packaging has a wide range of applications across different products.
- Food: Flexible packaging keeps food products fresh, healthy, and nutritious. We offer resealable, leakproof, and sanitary food packaging, whether your product is in powder, liquid, or solid form.
- Candy: Our premium, flexible candy packaging offers exceptional protection against light, moisture, and humidity.
- Detergents: Flexible packaging lets you present your detergents, bleaches, and fabric softeners in colorful, durable, and leakproof containers.
- Lawn chemicals: In addition to providing aesthetically pleasing, leakproof flexible containers, we can equip them with sealable nozzles for easy usage.
- Surgical instruments: Sanitation and hygiene are top priorities when packaging surgical instruments. Our innovative packaging solutions seal off contaminants that could compromise the instruments.
- Cosmetics: Cosmetics come in all shapes, colors, and sizes. Our diverse packaging solutions allow you to package tissues, wet wipes, creams, gels, perfumes, and more.
- Pet food and snacks: We provide flexible packaging solutions for raw, wet, and dry pet food. They will remain fresh and nutritious for longer periods of time.
- Nutraceuticals: Durable, sealable packaging materials allow your nutraceuticals to retain their potency and improve their shelf life.
The Benefits of Flexible Packaging
Flexible packaging comes with myriad benefits, such as:
- Improved efficiency: Since flexible packaging uses malleable materials, the process consumes less base material and less energy to improve turnaround time.
- Eco-friendly: Many flexible packaging materials are reusable and recyclable, and producing them uses less energy than inflexible packaging.
- Customizable package design: Pliable packaging materials enable greater design freedom.
- Enhanced product life: Flexible packaging can be made impervious to UV rays, moisture, dust, mold, and other contaminants. Our packaging products are specially engineered to meet your specific needs and extend shelf life.
- Ergonomic packaging: Flexible packaging lacks the bulkiness of the traditional rigid packets, making your products easy to buy, carry, and store.
- Easier shipping and handling: Lighter products translate to lowered shipping costs—savings you can pass on to your contractors and customers.
Flexible packaging is a cost-effective, more sustainable way to dominate the market. This solution enhances both functionality and aesthetics, ensuring your products stand out to consumers.
Get a Quote for Custom Flexible Packaging
The right flexible packaging should protect your product, support your production requirements and help your brand stand out. FOCUSales can help you evaluate pouch styles, roll stock, materials, barrier properties, printing options and other features based on your specific application.
Whether you need stand-up pouches, flat pouches, side-gusseted pouches or custom printed roll stock, we’ll help you find a flexible packaging solution built around your product and production needs. Contact us today to discuss your project and request a quote.